[james]

Yes, it can be.. I am trying to dig more on this now.. here is what I have found so far.. thru search and reading other blogs..

On the Traffic Sources tab, select non paid traffic, and figure out your keywords, which are sending you more traffic .. you have a great list of keywords from your own website, to work on.

I have got a great amount of Keywords and related statistics now.. should work more on that.. any suggestions on keyword enhancement ?